Inter-firm collaboration in the development of distribution channels as a source of superior firm performance: A study on Boehringer Ingelheim (Phil.) Inc and RMY Marketing
This thesis was conducted to determine whether or not inter-firm collaboration has a part in developing the indirect distribution channels of a firm to make it a source of superior firm performance. Our study centered on three variables namely the development of distribution channels, inter-firm col...
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Main Authors: | Ong, Andrea Christine G., Yamat, Anne Paola U. |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2009
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/17491 |
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Institution: | De La Salle University |
Language: | English |
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