Inter-firm collaboration in the development of distribution channels as a source of superior firm performance: A study on Boehringer Ingelheim (Phil.) Inc and RMY Marketing

This thesis was conducted to determine whether or not inter-firm collaboration has a part in developing the indirect distribution channels of a firm to make it a source of superior firm performance. Our study centered on three variables namely the development of distribution channels, inter-firm col...

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Bibliographic Details
Main Authors: Ong, Andrea Christine G., Yamat, Anne Paola U.
Format: text
Language:English
Published: Animo Repository 2009
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17491
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Institution: De La Salle University
Language: English

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