State Property jewellery: Going for gold with a Search Engine Optimisation (SEO) strategy

State Property jewellery: Going for gold with a Search Engine Optimisation (SEO) strategy

Afzal Imram, co-founder of State Property, a fine jewellery retailer rooted in Singapore, had achieved a lot. Numerous celebrities, including Michelle Obama, Lady Gaga, Nicole Kidman, and Emilia Clarke, had worn State Property’s products. A second brick-and-mortar store had been opened in Singapore,...

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Bibliographic Details
Main Authors: OSINGA, Ernst C., CHAN, Chi Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Luxury goods
growth strategy
online advertising
Web development
search engine marketing
Multi-channel
Business Administration, Management, and Operations
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/468
https://cmp.smu.edu.sg/case/5936
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/468
https://cmp.smu.edu.sg/case/5936

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