State Property jewellery: Going for gold with a Search Engine Optimisation (SEO) strategy

• Main Authors: OSINGA, Ernst C., CHAN, Chi Wei
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: Luxury goods; growth strategy; online advertising; Web development; search engine marketing; Multi-channel; Business Administration, Management, and Operations; Marketing
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/468; https://cmp.smu.edu.sg/case/5936
• Institution: Singapore Management University

Afzal Imram, co-founder of State Property, a fine jewellery retailer rooted in Singapore, had achieved a lot. Numerous celebrities, including Michelle Obama, Lady Gaga, Nicole Kidman, and Emilia Clarke, had worn State Property’s products. A second brick-and-mortar store had been opened in Singapore,...