Alibaba’s innovation-driven approach to intellectual property rights governance

• Main Authors: CHEN, Liang, CHEAH, Sin Mei, HUANG, Can, LIU, Guoqiao
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2024
• 主題: Intellectual property; Alibaba; Innovation; Technology and analytics; E-commerce; Digital platforms; Intellectual Property Law; Strategic Management Policy; Technology and Innovation
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/510; https://cmp-shop.smu.edu.sg/products/alibaba-s-innovation-driven-approach-to-intellectual-property-rights?variant=42206211538986

Set in March 2024, one year after Alibaba Group announced its largest-ever restructuring in history, this case traces the behemoth’s journey in protecting Intellectual Property (IP) on its e-commerce platforms, primarily Taobao and Tmall, China’s largest online shopping platforms. Alibaba formally i...