Direct to market or centralised distribution? A regional supply chain optimisation strategy
The case illustrates the benefits of distribution pooling for a company struggling with high inventory and write-off costs. It compares two distribution networks – one with direct shipments from a factory in Canada to markets in Southeast Asia, and the other using a regional distribution centre (RDC...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/506 https://cmp-shop.smu.edu.sg/products/direct-to-market-or-centralised-distribution-a-regional-supply-chain-optimisation-strategy?variant=42338364489770 |
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| Institution: | Singapore Management University |
| Language: | English |