The Mae Fah Luang Foundation under royal patronage: Uplifting the Doi Tung people in Thailand through the specialty coffee business
This case, which is set in 2023, is based on the story of a people whose lives had been destroyed by opium, an addictive drug derived from the poppy plant. For a long time, the Doi Tung people living in the remote Mae Fah Luang district in Thailand near the Golden Triangle had been growing poppy for...
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Institutional Knowledge at Singapore Management University
2025
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在線閱讀: | https://ink.library.smu.edu.sg/cases_coll_all/516 https://cmp-shop.smu.edu.sg/products/the-mae-fah-luang-foundation-under-royal-patronage-uplifting-the-doi-tung-people-in-thailand-through-the-specialty-coffee-business?variant=42741575254058 |
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機構: | Singapore Management University |
語言: | English |