The Mae Fah Luang Foundation under royal patronage: Uplifting the Doi Tung people in Thailand through the specialty coffee business

• Main Authors: Chiyachantana, Chiraphol N., TAN, Hun-Tong, PRASARNPHANICH, Pattarawan Mai, LIM, Thomas
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2025
• Subjects: Social entrepreneurship; environmental sustainability; social enterprise; competitive strategy; internationalization; corporate governance; Asian Studies; Finance and Financial Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/516; https://cmp-shop.smu.edu.sg/products/the-mae-fah-luang-foundation-under-royal-patronage-uplifting-the-doi-tung-people-in-thailand-through-the-specialty-coffee-business?variant=42741575254058

This case, which is set in 2023, is based on the story of a people whose lives had been destroyed by opium, an addictive drug derived from the poppy plant. For a long time, the Doi Tung people living in the remote Mae Fah Luang district in Thailand near the Golden Triangle had been growing poppy for...