To thine communication partner be true: The effect of presentation consistency on perceived authenticity and liking after making a first impression online

To thine communication partner be true: The effect of presentation consistency on perceived authenticity and liking after making a first impression online

This experiment examines the effects of presentation consistency on perceived authenticity and liking in computer-mediated communication, differentiating between profile views and short online text-based conversations. The experimental design is a 2 (presentation-consistent vs. -inconsistent) × 2 (p...

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Bibliographic Details
Main Authors: TANG, Nicholas, CHU, Janell, LEONG, Kahmun, ROSENTHAL, Sonny
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Computer-mediated communication
Idealization
Liking; Perceived authenticity
Schema theory
Applied Behavior Analysis
Communication Technology and New Media
Online Access:https://ink.library.smu.edu.sg/cis_research/179
https://ink.library.smu.edu.sg/context/cis_research/article/1178/viewcontent/To_thine_communication_partner_be_true_pvoa.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cis_research/179
https://ink.library.smu.edu.sg/context/cis_research/article/1178/viewcontent/To_thine_communication_partner_be_true_pvoa.pdf

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