A tripartite model of trust in Facebook: acceptance of information personalization, privacy concern, and privacy literacy

A tripartite model of trust in Facebook: acceptance of information personalization, privacy concern, and privacy literacy

This study draws on the mental accounting perspective and a tripartite model of trust to explain why users trust Facebook. We argue that trust in Facebook is related to (1) trust in companies that collect personal data, (2) acceptance of information personalization, (3) low privacy concern, and (4)...

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Bibliographic Details
Main Authors: ROSENTHAL, Sonny, WASENDEN, Ole-Christian, GRONNEVET, Gorm-Andreas, LING, Rich
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Information Security
Social Media
Online Access:https://ink.library.smu.edu.sg/cis_research/183
https://ink.library.smu.edu.sg/context/cis_research/article/1182/viewcontent/A_tripartite_model_of_trust_in_Facebook__acceptance_of_information_personalization__privacy_concern__and_privacy_literacy.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cis_research/183
https://ink.library.smu.edu.sg/context/cis_research/article/1182/viewcontent/A_tripartite_model_of_trust_in_Facebook__acceptance_of_information_personalization__privacy_concern__and_privacy_literacy.pdf

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