A tripartite model of trust in Facebook: acceptance of information personalization, privacy concern, and privacy literacy
This study draws on the mental accounting perspective and a tripartite model of trust to explain why users trust Facebook. We argue that trust in Facebook is related to (1) trust in companies that collect personal data, (2) acceptance of information personalization, (3) low privacy concern, and (4)...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cis_research/183 https://ink.library.smu.edu.sg/context/cis_research/article/1182/viewcontent/A_tripartite_model_of_trust_in_Facebook__acceptance_of_information_personalization__privacy_concern__and_privacy_literacy.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
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