The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention

Previous research suggests that descriptive norms positively influence proenvironmental behavior, including littering prevention. However, in some behavioral contexts, a weak descriptive norm may increase individuals’ feelings of responsibility by signaling a need for action. We examined this effect...

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Bibliographic Details
Main Authors: AI, Pengya, ROSENTHAL, Sonny
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
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Online Access:https://ink.library.smu.edu.sg/cis_research/192
https://ink.library.smu.edu.sg/context/cis_research/article/1191/viewcontent/s41598_024_60047_0.pdf
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Institution: Singapore Management University
Language: English