Impact of Multimedia in Sina Weibo

• Main Author: ZHAO, Xun
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: impact; multimedia; Sina Weibo; social network; popularity; life span; Computer Sciences; Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/etd_coll/94; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1090&context=etd_coll
• Institution: Singapore Management University

Multimedia contents such as images and videos are widely used in social network sites nowadays. Sina Weibo, a Chinese microblogging service, is one of the first microblog platforms to incorporate multimedia content sharing features. This thesis provides statistical analysis on how multimedia content...