Is it only the thought that counts; or do gift cost, social approval, and relationship satisfaction matter too?

This study investigated the effects of gift cost, social network (SN) approval, and relationship satisfaction on a gift receiver’s perception of the giver’s commitment to their romantic relationship. In addition to predictions of positive main effects (H1 to H3), it was predicted that relationship s...

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Bibliographic Details
Main Author: MALIK, Farah Binte Abdul
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Online Access:https://ink.library.smu.edu.sg/etd_coll/274
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1274&context=etd_coll
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Institution: Singapore Management University
Language: English