Is it only the thought that counts; or do gift cost, social approval, and relationship satisfaction matter too?
This study investigated the effects of gift cost, social network (SN) approval, and relationship satisfaction on a gift receiver’s perception of the giver’s commitment to their romantic relationship. In addition to predictions of positive main effects (H1 to H3), it was predicted that relationship s...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/274 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1274&context=etd_coll |
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| Institution: | Singapore Management University |
| Language: | English |