Is it only the thought that counts; or do gift cost, social approval, and relationship satisfaction matter too?

• المؤلف الرئيسي: MALIK, Farah Binte Abdul
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2020
• الموضوعات: romantic gift giving; gift cost; social network approval; relationship satisfaction; commitment; Experimental Analysis of Behavior; Personality and Social Contexts
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/etd_coll/274; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1274&context=etd_coll
• المؤسسة: Singapore Management University

This study investigated the effects of gift cost, social network (SN) approval, and relationship satisfaction on a gift receiver’s perception of the giver’s commitment to their romantic relationship. In addition to predictions of positive main effects (H1 to H3), it was predicted that relationship s...