Key factors impacting success of omnichannel retailing: A managerial perspective

Key factors impacting success of omnichannel retailing: A managerial perspective

Omnichannel retailing has revolutionized consumer behaviour with consumers seamlessly flitting between offline and online channels as they explore, shop, buy, receive, and exchange or return products and services. The COVID-19 pandemic has accelerated digital and omnichannel adoption by consumers as...

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Bibliographic Details
Main Author: NARASIMHAN, Anuradha
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Omnichannel Retailing
eCommerce
Brick-and-Mortar Retail
Channel Management
Fashion Industry
Retailing Framework
Omnichannel
COVID-19
Marketing
Online Access:https://ink.library.smu.edu.sg/etd_coll/408
https://ink.library.smu.edu.sg/context/etd_coll/article/1406/viewcontent/Anuradha_Narasimhan_PhD_Dissertation_Final_2022.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/etd_coll/408
https://ink.library.smu.edu.sg/context/etd_coll/article/1406/viewcontent/Anuradha_Narasimhan_PhD_Dissertation_Final_2022.pdf

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