Key factors impacting success of omnichannel retailing: A managerial perspective
Omnichannel retailing has revolutionized consumer behaviour with consumers seamlessly flitting between offline and online channels as they explore, shop, buy, receive, and exchange or return products and services. The COVID-19 pandemic has accelerated digital and omnichannel adoption by consumers as...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/408 https://ink.library.smu.edu.sg/context/etd_coll/article/1406/viewcontent/Anuradha_Narasimhan_PhD_Dissertation_Final_2022.pdf |
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| Institution: | Singapore Management University |
| Language: | English |