Online retailing in Singapore : success or failure?
This research paper aims to find out the different factors that consumers consider when buying different products online. The products and services studied are: books, computers, financial services and travel services. The factors being tested are: security, price, brand, website and distribution.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8526 |
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| Institution: | Nanyang Technological University |