Identification and evaluation of the key success factors for E-tailers

The project seeks to identify the key success factors which E-tailers in Singapore should focus on to ensure their success. It includes findings from a survey that investigates factors that affect Singapore consumers' online purchasing decisions.

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Bibliographic Details
Main Authors: Chan, Thomas Boon Kwang, Ng, Audrey Kah Wei, Tan, Ai Hui
Other Authors: Lee, Lip Nyean
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11337
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Institution: Nanyang Technological University