Identification and evaluation of the key success factors for E-tailers
The project seeks to identify the key success factors which E-tailers in Singapore should focus on to ensure their success. It includes findings from a survey that investigates factors that affect Singapore consumers' online purchasing decisions.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11337 |
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| Institution: | Nanyang Technological University |