Online retailing in Singapore : success or failure?
This research paper aims to find out the different factors that consumers consider when buying different products online. The products and services studied are: books, computers, financial services and travel services. The factors being tested are: security, price, brand, website and distribution.
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/8526 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-85262023-05-19T06:16:14Z Online retailing in Singapore : success or failure? Ong, Ken Yong. Poh, Kay Hwee. Tan, Eng Kiew. Gupta, Vivek Nanyang Business School DRNTU::Business::International business::Retail::Computer networks This research paper aims to find out the different factors that consumers consider when buying different products online. The products and services studied are: books, computers, financial services and travel services. The factors being tested are: security, price, brand, website and distribution. 2008-09-24T07:22:16Z 2008-09-24T07:22:16Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8526 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::International business::Retail::Computer networks |
| spellingShingle |
DRNTU::Business::International business::Retail::Computer networks Ong, Ken Yong. Poh, Kay Hwee. Tan, Eng Kiew. Online retailing in Singapore : success or failure? |
| description |
This research paper aims to find out the different factors that consumers consider when buying different products online. The products and services studied are: books, computers, financial services and travel services. The factors being tested are: security, price, brand, website and distribution. |
| author2 |
Gupta, Vivek |
| author_facet |
Gupta, Vivek Ong, Ken Yong. Poh, Kay Hwee. Tan, Eng Kiew. |
| format |
Final Year Project |
| author |
Ong, Ken Yong. Poh, Kay Hwee. Tan, Eng Kiew. |
| author_sort |
Ong, Ken Yong. |
| title |
Online retailing in Singapore : success or failure? |
| title_short |
Online retailing in Singapore : success or failure? |
| title_full |
Online retailing in Singapore : success or failure? |
| title_fullStr |
Online retailing in Singapore : success or failure? |
| title_full_unstemmed |
Online retailing in Singapore : success or failure? |
| title_sort |
online retailing in singapore : success or failure? |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/8526 |
| _version_ |
1770563660316409856 |