Nudging social online referrals: Evidence from a randomized field experiment
With the rise of social commerce platforms and customer engagement in online products and services, firms are focusing their attention on effective social online referral program to encourage customers’ online referral behaviors to grow their customer base. Hence, how to influence customers to parti...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/443 https://ink.library.smu.edu.sg/context/etd_coll/article/1437/viewcontent/GPBA_AY2017_DBA_Zeng_Qian.pdf |
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| Institution: | Singapore Management University |
| Language: | English |