Nudging social online referrals: Evidence from a randomized field experiment

With the rise of social commerce platforms and customer engagement in online products and services, firms are focusing their attention on effective social online referral program to encourage customers’ online referral behaviors to grow their customer base. Hence, how to influence customers to parti...

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Bibliographic Details
Main Author: ZENG, Qian
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Online Access:https://ink.library.smu.edu.sg/etd_coll/443
https://ink.library.smu.edu.sg/context/etd_coll/article/1437/viewcontent/GPBA_AY2017_DBA_Zeng_Qian.pdf
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Institution: Singapore Management University
Language: English
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