Empirical study of cashback affiliate strategy: Evidence from a cashback website

Empirical study of cashback affiliate strategy: Evidence from a cashback website

With the rapid development of internet technology, e-commerce has become increasingly prosperous with online shopping increasingly penetrating into the daily life of consumers. Online channel has become an indispensable channel for merchants to reach their customers. To improve sales performance and...

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Bibliographic Details
Main Author: LIU XINYONG
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Cashback Affiliate
Merchant Reputation
Merchant Cashbacks
Product Return
Coupon
Business Administration, Management, and Operations
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/etd_coll/464
https://ink.library.smu.edu.sg/context/etd_coll/article/1462/viewcontent/GPBA_AY2017_DBA_Liu_Xinyong.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/etd_coll/464
https://ink.library.smu.edu.sg/context/etd_coll/article/1462/viewcontent/GPBA_AY2017_DBA_Liu_Xinyong.pdf

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