Empirical study of cashback affiliate strategy: Evidence from a cashback website
With the rapid development of internet technology, e-commerce has become increasingly prosperous with online shopping increasingly penetrating into the daily life of consumers. Online channel has become an indispensable channel for merchants to reach their customers. To improve sales performance and...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/464 https://ink.library.smu.edu.sg/context/etd_coll/article/1462/viewcontent/GPBA_AY2017_DBA_Liu_Xinyong.pdf |
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| Institution: | Singapore Management University |
| Language: | English |