Influence of artificial intelligence (AI) on decision-making for market-entry strategies in emerging economies

• المؤلف الرئيسي: DESHPANDE, Tejas
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2024
• الموضوعات: International Business; Emerging Markets; Business Decision-making; AI Analysis model.; Artificial Intelligence and Robotics; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/etd_coll/642; https://ink.library.smu.edu.sg/context/etd_coll/article/1640/viewcontent/GPBA_AY2019_DBA_Tejas_Deshpande.pdf

International firms with growth-oriented business models face a complex array of factors when planning to enter emerging markets. These markets are characterized by dynamic socio-economic and geopolitical conditions, often resulting in limited market intelligence and a fragmented understanding of th...