Influence of artificial intelligence (AI) on decision-making for market-entry strategies in emerging economies
International firms with growth-oriented business models face a complex array of factors when planning to enter emerging markets. These markets are characterized by dynamic socio-economic and geopolitical conditions, often resulting in limited market intelligence and a fragmented understanding of th...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/642 https://ink.library.smu.edu.sg/context/etd_coll/article/1640/viewcontent/GPBA_AY2019_DBA_Tejas_Deshpande.pdf |
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| Institution: | Singapore Management University |
| Language: | English |