The impact of S2B2C model on the performance of chain enterprises

• المؤلف الرئيسي: ZHAO, Qingyang
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2024
• الموضوعات: S2B2C model; corporate performance; influencing antecedents; Business Administration, Management, and Operations
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/etd_coll/654; https://ink.library.smu.edu.sg/context/etd_coll/article/1652/viewcontent/GPBF_AY2024_PHD_Zhaoqingyang_v3.pdf
• المؤسسة: Singapore Management University

As the economy is highly developed today, enterprises are studying how to improve channel efficiency, customer loyalty, and supply chain stability along the value chain to ensure their competitive advantages. By observing the development of key chain-operated enterprises in China over the past 20 ye...