Creating a customer-centred brand
Amira Geneid of Zahara discusses how the brand listens to their community to deliver beyond expectations. Zahara is a halal cosmetics line based in Singapore
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ises_research/46 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1046&context=ises_research |
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| Institution: | Singapore Management University |
| Language: | English |