Bringing ideas to life: Tapping on design's strategic value

Before Apple can wow its legions of devotees and win over new ones with its latest offerings, it needs a group of industrial designers to work their magic first. Highly integral to a product’s success yet often falling below the radar screen as a profession, industrial design involves a unique combi...

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Main Author:	Knowledge@SMU
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2010
Subjects:	Business Entrepreneurial and Small Business Operations Technology and Innovation
Online Access:	https://ink.library.smu.edu.sg/ksmu/145 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1144&context=ksmu
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.ksmu-1144
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spelling	sg-smu-ink.ksmu-11442018-07-06T03:19:58Z Bringing ideas to life: Tapping on design's strategic value Knowledge@SMU Before Apple can wow its legions of devotees and win over new ones with its latest offerings, it needs a group of industrial designers to work their magic first. Highly integral to a product’s success yet often falling below the radar screen as a profession, industrial design involves a unique combination of factors – from studying market trends and human behaviour to conjuring new product categories. But what does it take for organisations to cultivate industrial design as a key competency? 2010-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/145 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1144&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Entrepreneurial and Small Business Operations Technology and Innovation
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Business Entrepreneurial and Small Business Operations Technology and Innovation
spellingShingle	Business Entrepreneurial and Small Business Operations Technology and Innovation Knowledge@SMU Bringing ideas to life: Tapping on design's strategic value
description	Before Apple can wow its legions of devotees and win over new ones with its latest offerings, it needs a group of industrial designers to work their magic first. Highly integral to a product’s success yet often falling below the radar screen as a profession, industrial design involves a unique combination of factors – from studying market trends and human behaviour to conjuring new product categories. But what does it take for organisations to cultivate industrial design as a key competency?
format	text
author	Knowledge@SMU
author_facet	Knowledge@SMU
author_sort	Knowledge@SMU
title	Bringing ideas to life: Tapping on design's strategic value
title_short	Bringing ideas to life: Tapping on design's strategic value
title_full	Bringing ideas to life: Tapping on design's strategic value
title_fullStr	Bringing ideas to life: Tapping on design's strategic value
title_full_unstemmed	Bringing ideas to life: Tapping on design's strategic value
title_sort	bringing ideas to life: tapping on design's strategic value
publisher	Institutional Knowledge at Singapore Management University
publishDate	2010
url	https://ink.library.smu.edu.sg/ksmu/145 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1144&context=ksmu
_version_	1681132816869359616

Bringing ideas to life: Tapping on design's strategic value

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