Bringing ideas to life: Tapping on design's strategic value
Before Apple can wow its legions of devotees and win over new ones with its latest offerings, it needs a group of industrial designers to work their magic first. Highly integral to a product’s success yet often falling below the radar screen as a profession, industrial design involves a unique combi...
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Institutional Knowledge at Singapore Management University
2010
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sg-smu-ink.ksmu-11442018-07-06T03:19:58Z Bringing ideas to life: Tapping on design's strategic value Knowledge@SMU Before Apple can wow its legions of devotees and win over new ones with its latest offerings, it needs a group of industrial designers to work their magic first. Highly integral to a product’s success yet often falling below the radar screen as a profession, industrial design involves a unique combination of factors – from studying market trends and human behaviour to conjuring new product categories. But what does it take for organisations to cultivate industrial design as a key competency? 2010-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/145 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1144&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Entrepreneurial and Small Business Operations Technology and Innovation |
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Singapore Management University |
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SMU Libraries |
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Singapore |
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InK@SMU |
| language |
English |
| topic |
Business Entrepreneurial and Small Business Operations Technology and Innovation |
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Business Entrepreneurial and Small Business Operations Technology and Innovation Knowledge@SMU Bringing ideas to life: Tapping on design's strategic value |
| description |
Before Apple can wow its legions of devotees and win over new ones with its latest offerings, it needs a group of industrial designers to work their magic first. Highly integral to a product’s success yet often falling below the radar screen as a profession, industrial design involves a unique combination of factors – from studying market trends and human behaviour to conjuring new product categories. But what does it take for organisations to cultivate industrial design as a key competency? |
| format |
text |
| author |
Knowledge@SMU |
| author_facet |
Knowledge@SMU |
| author_sort |
Knowledge@SMU |
| title |
Bringing ideas to life: Tapping on design's strategic value |
| title_short |
Bringing ideas to life: Tapping on design's strategic value |
| title_full |
Bringing ideas to life: Tapping on design's strategic value |
| title_fullStr |
Bringing ideas to life: Tapping on design's strategic value |
| title_full_unstemmed |
Bringing ideas to life: Tapping on design's strategic value |
| title_sort |
bringing ideas to life: tapping on design's strategic value |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2010 |
| url |
https://ink.library.smu.edu.sg/ksmu/145 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1144&context=ksmu |
| _version_ |
1681132816869359616 |