Bringing ideas to life: Tapping on design's strategic value
Before Apple can wow its legions of devotees and win over new ones with its latest offerings, it needs a group of industrial designers to work their magic first. Highly integral to a product’s success yet often falling below the radar screen as a profession, industrial design involves a unique combi...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/145 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1144&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |