Business strategies for emerging markets: Agility, size and taste

Success in a new emerging market depends on many factors, such as market size, its purchasing power, and competition. Marketing strategies are critical for success too. While many companies have traditionally opted to localise their brands, a group of speakers at SMU's Centre for Emerging Marke...

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Main Author:	Knowledge@SMU
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2012
Subjects:	Business Entrepreneurial and Small Business Operations Technology and Innovation
Online Access:	https://ink.library.smu.edu.sg/ksmu/146 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1145&context=ksmu
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.ksmu-1145
record_format	dspace
spelling	sg-smu-ink.ksmu-11452018-07-06T03:20:41Z Business strategies for emerging markets: Agility, size and taste Knowledge@SMU Success in a new emerging market depends on many factors, such as market size, its purchasing power, and competition. Marketing strategies are critical for success too. While many companies have traditionally opted to localise their brands, a group of speakers at SMU's Centre for Emerging Markets believe that businesses need to be far more agile in differentiating themselves for local customers – especially as markets become increasingly global and homogenous. 2012-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/146 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1145&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Entrepreneurial and Small Business Operations Technology and Innovation
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Business Entrepreneurial and Small Business Operations Technology and Innovation
spellingShingle	Business Entrepreneurial and Small Business Operations Technology and Innovation Knowledge@SMU Business strategies for emerging markets: Agility, size and taste
description	Success in a new emerging market depends on many factors, such as market size, its purchasing power, and competition. Marketing strategies are critical for success too. While many companies have traditionally opted to localise their brands, a group of speakers at SMU's Centre for Emerging Markets believe that businesses need to be far more agile in differentiating themselves for local customers – especially as markets become increasingly global and homogenous.
format	text
author	Knowledge@SMU
author_facet	Knowledge@SMU
author_sort	Knowledge@SMU
title	Business strategies for emerging markets: Agility, size and taste
title_short	Business strategies for emerging markets: Agility, size and taste
title_full	Business strategies for emerging markets: Agility, size and taste
title_fullStr	Business strategies for emerging markets: Agility, size and taste
title_full_unstemmed	Business strategies for emerging markets: Agility, size and taste
title_sort	business strategies for emerging markets: agility, size and taste
publisher	Institutional Knowledge at Singapore Management University
publishDate	2012
url	https://ink.library.smu.edu.sg/ksmu/146 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1145&context=ksmu
_version_	1681132817038180352

Business strategies for emerging markets: Agility, size and taste

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