Business strategies for emerging markets: Agility, size and taste

• Main Author: Knowledge@SMU
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Business; Entrepreneurial and Small Business Operations; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/ksmu/146; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1145&context=ksmu
• Institution: Singapore Management University

Success in a new emerging market depends on many factors, such as market size, its purchasing power, and competition. Marketing strategies are critical for success too. While many companies have traditionally opted to localise their brands, a group of speakers at SMU's Centre for Emerging Marke...