The idea of creativity, the creativity behind an idea

Many people believe that creativity is important to their line of work – from salespeople to accountants, lawyers to administrators – but few people seem to believe that they have what it takes to be creative. Even fewer people think that their employers are helping them to be creative. What lies be...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Knowledge@SMU
التنسيق: text
اللغة:English
منشور في: Institutional Knowledge at Singapore Management University 2010
الموضوعات:
الوصول للمادة أونلاين:https://ink.library.smu.edu.sg/ksmu/178
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1177&context=ksmu
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
المؤسسة: Singapore Management University
اللغة: English
الوصف
الملخص:Many people believe that creativity is important to their line of work – from salespeople to accountants, lawyers to administrators – but few people seem to believe that they have what it takes to be creative. Even fewer people think that their employers are helping them to be creative. What lies behind the mystical creativity holy grail that makes it so elusive yet incredibly seductive? Creativity expert Fredrik Härén provides some insights into how we think about creativity and what makes companies like Google, Apple and Pixar tick.