The idea of creativity, the creativity behind an idea
Many people believe that creativity is important to their line of work – from salespeople to accountants, lawyers to administrators – but few people seem to believe that they have what it takes to be creative. Even fewer people think that their employers are helping them to be creative. What lies be...
محفوظ في:
المؤلف الرئيسي: | |
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التنسيق: | text |
اللغة: | English |
منشور في: |
Institutional Knowledge at Singapore Management University
2010
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الموضوعات: | |
الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/ksmu/178 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1177&context=ksmu |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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المؤسسة: | Singapore Management University |
اللغة: | English |
الملخص: | Many people believe that creativity is important to their line of work – from salespeople to accountants, lawyers to administrators – but few people seem to believe that they have what it takes to be creative. Even fewer people think that their employers are helping them to be creative. What lies behind the mystical creativity holy grail that makes it so elusive yet incredibly seductive? Creativity expert Fredrik Härén provides some insights into how we think about creativity and what makes companies like Google, Apple and Pixar tick. |
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