The idea of creativity, the creativity behind an idea

Many people believe that creativity is important to their line of work – from salespeople to accountants, lawyers to administrators – but few people seem to believe that they have what it takes to be creative. Even fewer people think that their employers are helping them to be creative. What lies be...

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Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
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Online Access:https://ink.library.smu.edu.sg/ksmu/178
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1177&context=ksmu
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spelling sg-smu-ink.ksmu-11772018-07-06T03:50:55Z The idea of creativity, the creativity behind an idea Knowledge@SMU Many people believe that creativity is important to their line of work – from salespeople to accountants, lawyers to administrators – but few people seem to believe that they have what it takes to be creative. Even fewer people think that their employers are helping them to be creative. What lies behind the mystical creativity holy grail that makes it so elusive yet incredibly seductive? Creativity expert Fredrik Härén provides some insights into how we think about creativity and what makes companies like Google, Apple and Pixar tick. 2010-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/178 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1177&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Entrepreneurial and Small Business Operations Technology and Innovation
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic Business
Entrepreneurial and Small Business Operations
Technology and Innovation
spellingShingle Business
Entrepreneurial and Small Business Operations
Technology and Innovation
Knowledge@SMU
The idea of creativity, the creativity behind an idea
description Many people believe that creativity is important to their line of work – from salespeople to accountants, lawyers to administrators – but few people seem to believe that they have what it takes to be creative. Even fewer people think that their employers are helping them to be creative. What lies behind the mystical creativity holy grail that makes it so elusive yet incredibly seductive? Creativity expert Fredrik Härén provides some insights into how we think about creativity and what makes companies like Google, Apple and Pixar tick.
format text
author Knowledge@SMU
author_facet Knowledge@SMU
author_sort Knowledge@SMU
title The idea of creativity, the creativity behind an idea
title_short The idea of creativity, the creativity behind an idea
title_full The idea of creativity, the creativity behind an idea
title_fullStr The idea of creativity, the creativity behind an idea
title_full_unstemmed The idea of creativity, the creativity behind an idea
title_sort idea of creativity, the creativity behind an idea
publisher Institutional Knowledge at Singapore Management University
publishDate 2010
url https://ink.library.smu.edu.sg/ksmu/178
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1177&context=ksmu
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