What's in a Name? For Apple, a Focus on the Digital Living Room
Apple's name change from Apple Computer to Apple on January 9 highlights the company's new reality: CEO Steve Jobs' strategy today revolves around converged consumer devices much more than around personal computers. How successful will this new strategy be in the face of competition f...
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2007
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sg-smu-ink.ksmu-11852018-07-06T03:56:06Z What's in a Name? For Apple, a Focus on the Digital Living Room Knowledge@SMU Apple's name change from Apple Computer to Apple on January 9 highlights the company's new reality: CEO Steve Jobs' strategy today revolves around converged consumer devices much more than around personal computers. How successful will this new strategy be in the face of competition from Microsoft, Sony, Motorola, Samsung, Nokia and others who are looking to dominate the digital convergence domain? 2007-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/186 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1185&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Entrepreneurial and Small Business Operations Technology and Innovation |
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Business Entrepreneurial and Small Business Operations Technology and Innovation Knowledge@SMU What's in a Name? For Apple, a Focus on the Digital Living Room |
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Apple's name change from Apple Computer to Apple on January 9 highlights the company's new reality: CEO Steve Jobs' strategy today revolves around converged consumer devices much more than around personal computers. How successful will this new strategy be in the face of competition from Microsoft, Sony, Motorola, Samsung, Nokia and others who are looking to dominate the digital convergence domain? |
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| title |
What's in a Name? For Apple, a Focus on the Digital Living Room |
| title_short |
What's in a Name? For Apple, a Focus on the Digital Living Room |
| title_full |
What's in a Name? For Apple, a Focus on the Digital Living Room |
| title_fullStr |
What's in a Name? For Apple, a Focus on the Digital Living Room |
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What's in a Name? For Apple, a Focus on the Digital Living Room |
| title_sort |
what's in a name? for apple, a focus on the digital living room |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2007 |
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https://ink.library.smu.edu.sg/ksmu/186 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1185&context=ksmu |
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