What's in a Name? For Apple, a Focus on the Digital Living Room
Apple's name change from Apple Computer to Apple on January 9 highlights the company's new reality: CEO Steve Jobs' strategy today revolves around converged consumer devices much more than around personal computers. How successful will this new strategy be in the face of competition f...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/186 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1185&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
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