It's Not Easy Going Green: Environmentalism May Help Your Corporate Image, but Will It Keep You in the Black?

On February 2, a long-awaited report from the Intergovernmental Panel on Climate Change (IPCC) was released citing "unequivocal" proof of global warming. Meanwhile, some of the biggest corporations in the world, including Wal-Mart, Ford, General Electric and BP, have adopted highly visible...

Full description

Saved in:
Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2007
Subjects:
Law
Online Access:https://ink.library.smu.edu.sg/ksmu/216
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1215&context=ksmu
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
id sg-smu-ink.ksmu-1215
record_format dspace
spelling sg-smu-ink.ksmu-12152018-07-06T04:22:36Z It's Not Easy Going Green: Environmentalism May Help Your Corporate Image, but Will It Keep You in the Black? Knowledge@SMU On February 2, a long-awaited report from the Intergovernmental Panel on Climate Change (IPCC) was released citing "unequivocal" proof of global warming. Meanwhile, some of the biggest corporations in the world, including Wal-Mart, Ford, General Electric and BP, have adopted highly visible "green" strategies. But what does "going green" mean for the bottom line? Whether motivated by desire to do what is right, or to polish their public image and fend off government regulation, companies can profit from environmental initiatives, according to Wharton faculty and analysts. 2007-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/216 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1215&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Law
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic Law
spellingShingle Law
Knowledge@SMU
It's Not Easy Going Green: Environmentalism May Help Your Corporate Image, but Will It Keep You in the Black?
description On February 2, a long-awaited report from the Intergovernmental Panel on Climate Change (IPCC) was released citing "unequivocal" proof of global warming. Meanwhile, some of the biggest corporations in the world, including Wal-Mart, Ford, General Electric and BP, have adopted highly visible "green" strategies. But what does "going green" mean for the bottom line? Whether motivated by desire to do what is right, or to polish their public image and fend off government regulation, companies can profit from environmental initiatives, according to Wharton faculty and analysts.
format text
author Knowledge@SMU
author_facet Knowledge@SMU
author_sort Knowledge@SMU
title It's Not Easy Going Green: Environmentalism May Help Your Corporate Image, but Will It Keep You in the Black?
title_short It's Not Easy Going Green: Environmentalism May Help Your Corporate Image, but Will It Keep You in the Black?
title_full It's Not Easy Going Green: Environmentalism May Help Your Corporate Image, but Will It Keep You in the Black?
title_fullStr It's Not Easy Going Green: Environmentalism May Help Your Corporate Image, but Will It Keep You in the Black?
title_full_unstemmed It's Not Easy Going Green: Environmentalism May Help Your Corporate Image, but Will It Keep You in the Black?
title_sort it's not easy going green: environmentalism may help your corporate image, but will it keep you in the black?
publisher Institutional Knowledge at Singapore Management University
publishDate 2007
url https://ink.library.smu.edu.sg/ksmu/216
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1215&context=ksmu
_version_ 1681132828769648640