It's Not Easy Going Green: Environmentalism May Help Your Corporate Image, but Will It Keep You in the Black?
On February 2, a long-awaited report from the Intergovernmental Panel on Climate Change (IPCC) was released citing "unequivocal" proof of global warming. Meanwhile, some of the biggest corporations in the world, including Wal-Mart, Ford, General Electric and BP, have adopted highly visible...
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Main Author: | Knowledge@SMU |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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Online Access: | https://ink.library.smu.edu.sg/ksmu/216 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1215&context=ksmu |
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Institution: | Singapore Management University |
Language: | English |
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