Bringing the power of information to life – the case of EMC Corporation
Technology, markets and customer needs are changing. EMC Corporation, which started as a memory board maker thirty years ago, has been changing along. More well-known in the technology industry for its range of hardware used to store data, the company now positions itself as an “information storage...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2009
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/257 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1256&context=ksmu |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Technology, markets and customer needs are changing. EMC Corporation, which started as a memory board maker thirty years ago, has been changing along. More well-known in the technology industry for its range of hardware used to store data, the company now positions itself as an “information storage vendor”, where software and services plays a greater role. Along with this repositioning, the company is actively managing what the EMC brand stands for, says EMC’s Steven Leonard. |
|---|