Bringing the power of information to life – the case of EMC Corporation
Technology, markets and customer needs are changing. EMC Corporation, which started as a memory board maker thirty years ago, has been changing along. More well-known in the technology industry for its range of hardware used to store data, the company now positions itself as an “information storage...
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2009
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sg-smu-ink.ksmu-12562018-07-06T05:00:38Z Bringing the power of information to life – the case of EMC Corporation Knowledge@SMU Technology, markets and customer needs are changing. EMC Corporation, which started as a memory board maker thirty years ago, has been changing along. More well-known in the technology industry for its range of hardware used to store data, the company now positions itself as an “information storage vendor”, where software and services plays a greater role. Along with this repositioning, the company is actively managing what the EMC brand stands for, says EMC’s Steven Leonard. 2009-07-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/257 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1256&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business |
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Technology, markets and customer needs are changing. EMC Corporation, which started as a memory board maker thirty years ago, has been changing along. More well-known in the technology industry for its range of hardware used to store data, the company now positions itself as an “information storage vendor”, where software and services plays a greater role. Along with this repositioning, the company is actively managing what the EMC brand stands for, says EMC’s Steven Leonard. |
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| title |
Bringing the power of information to life – the case of EMC Corporation |
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Bringing the power of information to life – the case of EMC Corporation |
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Bringing the power of information to life – the case of EMC Corporation |
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Bringing the power of information to life – the case of EMC Corporation |
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Bringing the power of information to life – the case of EMC Corporation |
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bringing the power of information to life – the case of emc corporation |
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Institutional Knowledge at Singapore Management University |
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2009 |
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https://ink.library.smu.edu.sg/ksmu/257 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1256&context=ksmu |
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