An Infinite Number of Niche Markets': The Long Tail and 21st Century Economics
Ever since Chris Anderson coined the term “long tail” in a Wired magazine article in 2004 -- expanding on this idea in a bestselling book lat year called The Long Tail: Why the Future of Business Is Selling Less of More -- people have been applying the Long Tail concept to businesses everywhere, bot...
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2007
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sg-smu-ink.ksmu-12892018-07-06T05:43:26Z An Infinite Number of Niche Markets': The Long Tail and 21st Century Economics Knowledge@SMU Ever since Chris Anderson coined the term “long tail” in a Wired magazine article in 2004 -- expanding on this idea in a bestselling book lat year called The Long Tail: Why the Future of Business Is Selling Less of More -- people have been applying the Long Tail concept to businesses everywhere, both online and offline. At a lecture in May this year held at the Singapore Management University and organised by the Digital Media Academy of Singapore, Anderson talked about the long tail phenomenon and how it can be applied to everything from Amazon.com to LEGO robots. 2007-07-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/290 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1289&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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Ever since Chris Anderson coined the term “long tail” in a Wired magazine article in 2004 -- expanding on this idea in a bestselling book lat year called The Long Tail: Why the Future of Business Is Selling Less of More -- people have been applying the Long Tail concept to businesses everywhere, both online and offline. At a lecture in May this year held at the Singapore Management University and organised by the Digital Media Academy of Singapore, Anderson talked about the long tail phenomenon and how it can be applied to everything from Amazon.com to LEGO robots. |
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| title |
An Infinite Number of Niche Markets': The Long Tail and 21st Century Economics |
| title_short |
An Infinite Number of Niche Markets': The Long Tail and 21st Century Economics |
| title_full |
An Infinite Number of Niche Markets': The Long Tail and 21st Century Economics |
| title_fullStr |
An Infinite Number of Niche Markets': The Long Tail and 21st Century Economics |
| title_full_unstemmed |
An Infinite Number of Niche Markets': The Long Tail and 21st Century Economics |
| title_sort |
infinite number of niche markets': the long tail and 21st century economics |
| publisher |
Institutional Knowledge at Singapore Management University |
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2007 |
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https://ink.library.smu.edu.sg/ksmu/290 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1289&context=ksmu |
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