BOOK REVIEW: KFC in China: Secret Recipe for Success by Warren Liu
Colonel Harland Sanders, founder of Kentucky Fried Chicken, did not always enjoy the red carpet treatment in his two decades in China. The American fast food chain -- whose trademark Colonel is sometimes mistaken for Uncle Sam -- had to brave outbursts of Chinese nationalism, a food safety crisis an...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2008
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/293 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1292&context=ksmu |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| id |
sg-smu-ink.ksmu-1292 |
|---|---|
| record_format |
dspace |
| spelling |
sg-smu-ink.ksmu-12922018-07-06T05:49:07Z BOOK REVIEW: KFC in China: Secret Recipe for Success by Warren Liu Knowledge@SMU Colonel Harland Sanders, founder of Kentucky Fried Chicken, did not always enjoy the red carpet treatment in his two decades in China. The American fast food chain -- whose trademark Colonel is sometimes mistaken for Uncle Sam -- had to brave outbursts of Chinese nationalism, a food safety crisis and, sometimes, corrupt employees, according to Warren Liu, author of a new book, KFC in China: Secret Recipe for Success. 2008-10-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/293 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1292&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| country |
Singapore |
| collection |
InK@SMU |
| language |
English |
| topic |
Business Marketing |
| spellingShingle |
Business Marketing Knowledge@SMU BOOK REVIEW: KFC in China: Secret Recipe for Success by Warren Liu |
| description |
Colonel Harland Sanders, founder of Kentucky Fried Chicken, did not always enjoy the red carpet treatment in his two decades in China. The American fast food chain -- whose trademark Colonel is sometimes mistaken for Uncle Sam -- had to brave outbursts of Chinese nationalism, a food safety crisis and, sometimes, corrupt employees, according to Warren Liu, author of a new book, KFC in China: Secret Recipe for Success. |
| format |
text |
| author |
Knowledge@SMU |
| author_facet |
Knowledge@SMU |
| author_sort |
Knowledge@SMU |
| title |
BOOK REVIEW: KFC in China: Secret Recipe for Success by Warren Liu |
| title_short |
BOOK REVIEW: KFC in China: Secret Recipe for Success by Warren Liu |
| title_full |
BOOK REVIEW: KFC in China: Secret Recipe for Success by Warren Liu |
| title_fullStr |
BOOK REVIEW: KFC in China: Secret Recipe for Success by Warren Liu |
| title_full_unstemmed |
BOOK REVIEW: KFC in China: Secret Recipe for Success by Warren Liu |
| title_sort |
book review: kfc in china: secret recipe for success by warren liu |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2008 |
| url |
https://ink.library.smu.edu.sg/ksmu/293 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1292&context=ksmu |
| _version_ |
1681132841727950848 |