Brand Valuation: Why Measuring the Intangibles Makes Business Sense
David Haigh, group chief executive of Brand Finance, is a well known author, speaker and authority on brand and intangible asset valuation. Haigh was the featured speaker earlier this year on the topic “Brand Valuation: What does it all mean to companies?” at the Center for Marketing Excellence, Sin...
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2008
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sg-smu-ink.ksmu-12932018-07-06T05:49:40Z Brand Valuation: Why Measuring the Intangibles Makes Business Sense Knowledge@SMU David Haigh, group chief executive of Brand Finance, is a well known author, speaker and authority on brand and intangible asset valuation. Haigh was the featured speaker earlier this year on the topic “Brand Valuation: What does it all mean to companies?” at the Center for Marketing Excellence, Singapore Management University. Haigh spoke to Knowledge@SMU about the concept of brand valuation, how it is carried out, and why companies need to value brands to meet strategic, due diligence and investor relations goals. 2008-04-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/294 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1293&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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Singapore Management University |
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SMU Libraries |
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Singapore |
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English |
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Business Marketing |
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Business Marketing Knowledge@SMU Brand Valuation: Why Measuring the Intangibles Makes Business Sense |
| description |
David Haigh, group chief executive of Brand Finance, is a well known author, speaker and authority on brand and intangible asset valuation. Haigh was the featured speaker earlier this year on the topic “Brand Valuation: What does it all mean to companies?” at the Center for Marketing Excellence, Singapore Management University. Haigh spoke to Knowledge@SMU about the concept of brand valuation, how it is carried out, and why companies need to value brands to meet strategic, due diligence and investor relations goals. |
| format |
text |
| author |
Knowledge@SMU |
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Knowledge@SMU |
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Knowledge@SMU |
| title |
Brand Valuation: Why Measuring the Intangibles Makes Business Sense |
| title_short |
Brand Valuation: Why Measuring the Intangibles Makes Business Sense |
| title_full |
Brand Valuation: Why Measuring the Intangibles Makes Business Sense |
| title_fullStr |
Brand Valuation: Why Measuring the Intangibles Makes Business Sense |
| title_full_unstemmed |
Brand Valuation: Why Measuring the Intangibles Makes Business Sense |
| title_sort |
brand valuation: why measuring the intangibles makes business sense |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2008 |
| url |
https://ink.library.smu.edu.sg/ksmu/294 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1293&context=ksmu |
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1681132841894674432 |