Brand Valuation: Why Measuring the Intangibles Makes Business Sense
David Haigh, group chief executive of Brand Finance, is a well known author, speaker and authority on brand and intangible asset valuation. Haigh was the featured speaker earlier this year on the topic “Brand Valuation: What does it all mean to companies?” at the Center for Marketing Excellence, Sin...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2008
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/294 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1293&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
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