Get organised: The importance of focus in shopping

Consumer decision making can be conceptualised as a series of stages progressing from the recognition of a need to search for information about alternatives, the formation of a consideration set, a formal evaluation of the choices, and finally, making the purchase. But how much of this process might...

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Main Author:	Knowledge@SMU
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2012
Subjects:	Business Marketing
Online Access:	https://ink.library.smu.edu.sg/ksmu/301 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1300&context=ksmu
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Institution:	Singapore Management University
Language:	English

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spelling	sg-smu-ink.ksmu-13002018-07-06T05:46:02Z Get organised: The importance of focus in shopping Knowledge@SMU Consumer decision making can be conceptualised as a series of stages progressing from the recognition of a need to search for information about alternatives, the formation of a consideration set, a formal evaluation of the choices, and finally, making the purchase. But how much of this process might be affected by a consumer’s style of goal pursuit? According to Hannah Chang, an assistant professor of marketing at SMU, businesses will do well to pay attention to their target customers' decision environments. 2012-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/301 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1300&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Business Marketing
spellingShingle	Business Marketing Knowledge@SMU Get organised: The importance of focus in shopping
description	Consumer decision making can be conceptualised as a series of stages progressing from the recognition of a need to search for information about alternatives, the formation of a consideration set, a formal evaluation of the choices, and finally, making the purchase. But how much of this process might be affected by a consumer’s style of goal pursuit? According to Hannah Chang, an assistant professor of marketing at SMU, businesses will do well to pay attention to their target customers' decision environments.
format	text
author	Knowledge@SMU
author_facet	Knowledge@SMU
author_sort	Knowledge@SMU
title	Get organised: The importance of focus in shopping
title_short	Get organised: The importance of focus in shopping
title_full	Get organised: The importance of focus in shopping
title_fullStr	Get organised: The importance of focus in shopping
title_full_unstemmed	Get organised: The importance of focus in shopping
title_sort	get organised: the importance of focus in shopping
publisher	Institutional Knowledge at Singapore Management University
publishDate	2012
url	https://ink.library.smu.edu.sg/ksmu/301 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1300&context=ksmu
_version_	1681132843062788096

Get organised: The importance of focus in shopping

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