Get organised: The importance of focus in shopping
Consumer decision making can be conceptualised as a series of stages progressing from the recognition of a need to search for information about alternatives, the formation of a consideration set, a formal evaluation of the choices, and finally, making the purchase. But how much of this process might...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/301 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1300&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |