John Davis on Sports Sponsorship and Branding
Marketing professor John Davis is director of the Centre for Marketing Excellence at the Lee Kong Chian School of Business, Singapore Management University. In his new book, The Olympic Games Effect, to be published by John Wiley in the run up to the Beijing Olympics, Davis examines why companies an...
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2008
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sg-smu-ink.ksmu-13062018-07-09T03:53:48Z John Davis on Sports Sponsorship and Branding Knowledge@SMU Marketing professor John Davis is director of the Centre for Marketing Excellence at the Lee Kong Chian School of Business, Singapore Management University. In his new book, The Olympic Games Effect, to be published by John Wiley in the run up to the Beijing Olympics, Davis examines why companies and even host cities and countries invest so heavily in sports sponsorship and branding. He also offers valuable lessons -- drawn from a rich collection of real-lfe examples -- on the risks involved, and how to maximise returns from these investments should businesses decide to go down this route. 2008-07-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/307 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1306&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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Marketing professor John Davis is director of the Centre for Marketing Excellence at the Lee Kong Chian School of Business, Singapore Management University. In his new book, The Olympic Games Effect, to be published by John Wiley in the run up to the Beijing Olympics, Davis examines why companies and even host cities and countries invest so heavily in sports sponsorship and branding. He also offers valuable lessons -- drawn from a rich collection of real-lfe examples -- on the risks involved, and how to maximise returns from these investments should businesses decide to go down this route. |
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John Davis on Sports Sponsorship and Branding |
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John Davis on Sports Sponsorship and Branding |
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John Davis on Sports Sponsorship and Branding |
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John Davis on Sports Sponsorship and Branding |
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john davis on sports sponsorship and branding |
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Institutional Knowledge at Singapore Management University |
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2008 |
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https://ink.library.smu.edu.sg/ksmu/307 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1306&context=ksmu |
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