Responsible Branding in Asia: Are Companies Ready?
Jorg Dietzel was born in Germany in 1961. An advertising industry veteran, he opened his own brand consultancy, Jorg Dietzel Brand Consultants, in Singapore two years ago, and teaches classes on Advertising and Strategic Brand Management at Singapore Management University's Lee Kong Chian Schoo...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/318 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1317&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |