Nation Branding: Presenting the image that matches national identity
Brand launches are, more often than not, quiet affairs. Attention-hungry marketers might sometimes resort to controversies, so as to leverage on hype. Even then, it may take a fair amount of provocation and amusement just to get the slightest response from the modern-day multi-tasking, attention-def...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/315 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1314&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |